
marketing and communications specialist
Illume Creative Studio is looking for a Marketing & Communications Specialist with strong writing, content creation, and digital storytelling skills. Based in Kigali (with flexibility), this role involves managing our digital presence, shaping our brand voice, and developing creative content that reflects our work in impact storytelling, cultural curation, and creative consulting. The ideal candidate has a background in marketing or communications and is excited to help build a values-led brand across platforms. If you’re a skilled communicator who loves turning ideas into powerful stories, we’d love to work with you.
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Marketing & Communications Specialist
We are looking for a creative, detail-oriented Marketing & Communications Specialist to shape and amplify Illume’s public voice. This role blends digital storytelling, content creation, and visibility strategy to build our brand, grow our community, and spotlight our work and the work of the creatives we support.
WE ARE LOOKING FOR:
Someone who is both creative and strategic — someone who instinctively understands the power of thoughtful communication. You care about clarity, tone, and visual coherence, and you approach storytelling with intention and heart. You’re comfortable working across platforms — from social media and newsletters to websites and written features — and you know how to adapt messaging for different audiences without losing authenticity. You’re organized, proactive, and able to manage multiple priorities, but you also know when to pause and ask the right questions. Most importantly, you bring a sense of purpose to your work and a genuine belief in using creativity to make an impact.
If this is you…keep reading!
Key Responsibilities:
Content Development & Storytelling
Craft engaging and authentic copy for our website, newsletters, social media, and thought leadership pieces.
Develop and manage a content calendar that aligns with Illume’s priorities (campaigns, events, launches, etc.).
Collaborate with internal team members to transform project work into case studies, blog posts, reels, or quick-take videos.
Brand Visibility & Digital Presence
Manage and grow Illume’s online presence across platforms (Instagram, LinkedIn, YouTube, etc.), ensuring consistency in voice and visuals.
Support founder visibility by sourcing and coordinating media features, panel appearances, and guest content opportunities.
Lead the creation of digital marketing assets (e.g., newsletters, decks, promo kits) for our core verticals and impact programs.
Analytics & Optimization
Monitor performance across digital channels using analytics tools and recommend adjustments for improved engagement.
Track engagement with our thought leadership and storytelling initiatives to identify what resonates.
REQUIRED QUALIFICATIONS
3+ years of experience in marketing, digital communications, PR, or content strategy, ideally in creative or mission-driven organizations.
Exceptional writing and editing skills with a strong grasp of brand storytelling.
Familiarity with digital tools like Mailchimp, Trello, Squarespace, Canva, and Google Analytics.
Ability to translate complex ideas into simple, compelling messages.
A good eye for design and experience collaborating with designers and photographers.
Additional Information:
Location: Kigali/Remote
Employment Type: Contract/Part time for the first 6 months
Join Illume Creative Studio, and you’ll be part of a small, ambitious team that believes in the transformative power of creativity. You’ll work in a space where your voice is heard, your ideas matter, and your contributions shape the way we grow. You’ll help tell stories that reflect culture, impact, and possibility — not just for our clients, but for the communities and creatives we serve. Whether you're based in Kigali or working remotely, you'll be surrounded by people who believe in doing excellent work without losing sight of balance, integrity, or intention.
We welcome applications from candidates of all backgrounds and identities. The organization is an equal-opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.
To apply, please fill in the application form and submit your CV and any other relevant documents detailing your approach, your experience and why you want to join our team, along with any other relevant supporting documents to team@illume-cs.com. The application deadline is July 05 2025. We look forward to hearing from you!